Roles and Responsibilities Context
Digital Marketing plays a key role in progress of an organization and it matters even more for a technology driven organization like ACT. This role holder in partnership with the digital marketing lead will be responsible for developing, executing and measuring marketing campaigns at group level or specific to a business.
Help business leverage searches to engage existing and prospective customers
Identify keywords and work towards maximizing traffic, visibility from search engines through paid and unpaid activities
Focus on select cities and work towards improving enquiries through various activities Work towards improving brand visibility, quality of content and digital coverage
Work with partners to deliver qualified leads and ROI on all campaigns
Deliver monthly reports and ROI analysis
Plan and manage website updates and online advertising campaigns
Carry out various tests in design, layout, and advertising techniques in order to gain the most organic traffic and paid conversions.
Desired Skills for the role:
Should have complete understanding of SEO/SEM/Social media
Strategize to scale up paid media performance marketing on Google /programmatic /Facebook /Instagram & Other affiliate channels for new customer acquisition
Should be able to evaluate data across tools like google ad words/google AdWords/ FB manager/SEM rush
Should be able to build and execute social media strategy
Should have analytical skills & data driven thinking
Co-ordinate and get projects going as per deadlines with creative & tech product teams
Educational & Experience requirements: MBA with 2 – 3 years of relevant experience.
Key Personal Attributes:
Good communication skills, reasoning and analytical ability
Must be collaborative in approach and a team player
Very good at networking, negotiations and influencing
Capability to understand the customer needs and strong business acumen.
Interested can also share the resume to - email@example.com